About 100 firefighters are tackling a blaze at a factory in Dudley (Image: X)
A huge fire at a bakery has sent enormous plumes of smoke over a town in the West Midlands.
About 100 firefighters have been tackling the fire at a factory in Crackley Way, Dudley, according to West Midlands Fire Service.
The service was called just after midday to the blaze which has been raging for more than six hours. The service said the first fire engine arrived within three minutes.
One shocked onlooker posted footage of the blaze, commenting: “Dudley bakery fire is looking more and more out of control. Massive flames now coming from the building”.
Twenty-one fire engines, five 4×4 brigade response vehicles, two hydraulic platforms and a high volume water pumping unit have been at the scene.
A spokesperson for West Midlands Fire Service said: “This incident involves a significant fire on the first floor of a factory unit.
“A full site evacuation and roll call has been carried out and everyone has been accounted for.”
They added that firefighters in breathing apparatus were trying to bring the blaze under control.
The fire has affected half the building at the bakery processing plant, but no casualties have been reported, according to the West Midlands Fire Service.
An aerial view of the fire in Dudley (Image: West Midlands Fire Service)
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It said in an update issued at 4.55pm on Friday (September 15) that the fire is surrounded but still not out.
The spokesperson said: “As well as working to extinguish the fire itself, our crews are using water to cool a number of flour silos and protect them from the fire.”
They added that nearby Pear Tree Lane has been closed as crews work to bring the job to a safe conclusion.
Members of West Midlands Ambulance Service’s Hazardous Area Response Team are also at the scene, along with officers from West Midlands Police who are helping with the road closure.
Firefighters are also being helped by specialist technical rescue teams and a drone pilot as the flames are tackled in four different sectors.
Nine main water jets have been in operation with “good” progress being made, according to West Midlands Fire Service.
Police, ambulance, the local council and site managers are all involved in the response.
People have been urged to avoid the area as crews try to put the fire out with anyone living or working nearby told to keep windows and doors closed.